Two Types of CFOs and Who Fortifai Is Built For

Over time, one pattern has become very clear to us: there are two distinct types of CFOs.

The seasoned CFO

This CFO typically has more than 15 years of experience and comes from a controller or accounting background.

They’ve seen it all — board requests that arrive with tight deadlines, audits that demand precision, and questionnaires that seem to multiply every year. They understand how governance, compliance, and ESG expectations evolve as a company grows.

Nothing about this is surprising to them. They know what’s coming.

The growth-focused CFO

The second type of CFO hasn’t faced all of this — yet.

They often come from a strategy, finance, or M&A background and are deeply focused on fast growth, optimisation, and scaling the business. Governance and ESG are on their radar, but they’re not yet an immediate, daily pressure.

Their reality will change as the company matures.

We’ve had conversations with both types of CFOs. And those conversations shaped how Fortifai was built.

Fortifai Is Built for the CFO Who Already Knows

Fortifai is designed for the first group: experienced CFOs who already understand that strong governance, compliance, and ESG practices are non-negotiable in a well-run company.

For them, the challenge is not awareness.

The challenge is capacity.

Time is limited. Internal resources are stretched. Budgets are closely monitored. Building a governance or ESG framework from scratch simply isn’t realistic — and hiring external consultants often feels expensive, heavy, and difficult to scale.

This is the gap Fortifai exists to fill.

Turning Experience into a Practical System

Fortifai is built on more than 20 years of hands-on experience implementing sustainability and compliance frameworks across organizations.

Instead of keeping that knowledge locked in consulting projects, we translated it into a structured, digital system — one that works with the resources companies already have.

Fortifai helps experienced finance teams:

Governance and ESG, Without the Overhead

Fortifai isn’t about teaching CFOs why governance and ESG matter — they already know.

It’s about giving them a practical, efficient way to operationalise it, using a system that respects their time, resources, and financial realities.

That’s who Fortifai is built for.

See how Fortifai supports governance and ESG — without adding headcount or complexity.
👉 Book a short demo to explore whether Fortifai fits your current setup.